Fred Roed.

Founder and CEO of Heavy Chef, a platform for entrepreneurs. Writer. Presenter. Speaker. Father of three. Living the #entrepreneurlife. Winner of the 2015 IAB Bookmarks Award for "Best Individual Contribution to the Digital Industry". Listed as one of Fast Company's Top 100 Creative People in Business. Author of 'Heavy Chef Guide To Starting A Business In South Africa'. My name means ‘peace’ in Danish.

All tagged entrepreneurship

Dec 13

Dec 13 A Subtle Shift In Programming

Fred Roed

5 Work

About ten years ago, a shift in my language changed my life. I can’t recall the exact circumstances. There is a short note in my journal about ‘dark moods’ in the face of an onslaught of challenges.

Oct 31

Oct 31 Believe

Fred Roed

11 Service

As South Africa savours our World Cup 2023 Rugby win, I’m wondering how can we sustain this feeling? The answer lies in some of the words echoing within the Springbok players’ reflections on the past month.

Jun 7

Jun 7 Where Does Joy Reside?

Fred Roed

5 Work

“Where does joy reside?” my friend blurted out. This problem has been meditated upon for millennia. All religious and philosophical texts contain a version of the aphorism, life is difficult.

May 3

May 3 Nightmare Waves

Fred Roed

10 Adventure

Many nights, I dreamed that I was swimming out to sea. Then suddenly it turned violent and I started drowning, the riptide pulling me out to the ocean.

Mar 15

Mar 15 Why We Need Human Connection Now More Than Ever Before

Fred Roed

5 Work

We need real humans around us. We need tribes. If we’re going to survive in this strange new world, we have to go back to our roots, roaming packs that have each other’s backs.

Jan 25

Jan 25 How To Win At Business? Make It Boring.

Fred Roed

5 Work

In a world of shiny things, it’s easy to get distracted by the ‘new’. It’s a hard thing to remain focused on the hard things.