Fred Roed.

Founder and CEO of Heavy Chef, a platform for entrepreneurs. Writer. Presenter. Speaker. Father of three. Living the #entrepreneurlife. Winner of the 2015 IAB Bookmarks Award for "Best Individual Contribution to the Digital Industry". Listed as one of Fast Company's Top 100 Creative People in Business. Author of 'Heavy Chef Guide To Starting A Business In South Africa'. My name means ‘peace’ in Danish.

All in 11 Service

Oct 31

Oct 31 Believe

Fred Roed

11 Service

As South Africa savours our World Cup 2023 Rugby win, I’m wondering how can we sustain this feeling? The answer lies in some of the words echoing within the Springbok players’ reflections on the past month.

Jul 5

Jul 5 What Are You The Best In The World At?

Fred Roed

11 Service

During a break, I went to the food station. There was a nondescript gentleman standing alone next to the coffee stand.

Aug 30

Aug 30 How Can I Be Of Service?

Fred Roed

11 Service

We made a difficult decision regarding our events at Heavy Chef. Here’s why.

Apr 15

Apr 15 Why We Should Care About Business Values

Fred Roed

11 Service

I wrote a version of Heavy Chef’s values yesterday.

Jul 14

Jul 14 Peace

Fred Roed

11 Service

There is a story unfolding in South Africa. Right now, the chapter we’re in is a tragic one. As a leader, it’s imperative that you write your own part in this story, rather than let others write it for you.

Sep 24

Sep 24 What Does Heritage Mean?

Fred Roed

11 Service

It’s Heritage Day here in South Africa today. It’s a day to think deeply about empathy in this cruel, crazy, beautiful country we live in.