All in Work

Fear And Desire

When I think about life in these terms, it’s surprisingly liberating to me. In all the complexity of existence, the building blocks are brutally simple - fear and desire of the consequences that exist deep within our sub-conscious. However, there is a staggering truth at the end of it: most of these consequences don’t exist.

The Socrates Method

The process of poking holes in an idea or an assumption - e.g. ‘there are many people in developing nations who want to be entrepreneurs, therefore they will buy my entrepreneur learning guides’ - is not new.

Be Like Leo

I’ve met hundreds of entrepreneurs in my career. There is a common behavioural trait in the ones that succeed: they tend to give it their all. They tackle their role with as much energy, gumption and chutzpah as they can muster. I term this the ‘Leonardo DiCaprio Principle’.

Ideas Are Not Precious

Too many people I’ve met are so precious about their ideas that they’re reluctant to even talk about them to their closest friends. They think the idea is the thing. Believe me it’s not.