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Fred Roed.

CEO of Heavy Chef Pty Ltd. Entrepreneur. Speaker. Father of three. Winner of the 2015 IAB Bookmarks Award for "Best Individual Contribution to the Digital Industry". Listed as one of Fast Company's Top 100 Creative People in Business. Author of 'Heavy Chef Guide To Starting A Business In South Africa'. My name means ‘peace’ in Danish.

Start With Feelings, Finish With Facts.

Start With Feelings, Finish With Facts.

This is an important philosophy of mine.

I’m a sensitive, emotional guy - so when things get heated, I tend to let my feelings get the better of me.

I’ve come to terms with the fact that: that’s okay.

I have learned to fall in to the feelings, and let them do whatever they’re supposed to do.

In the past I used to beat myself up for feeling a certain way.

Now, i just lean into it.

My cognitive processing then very quickly kicks into gear and I start to disseminate the facts on the table.

Feelings are important, more often than not they reveal something critical. - but the facts then ensure you don’t do stupid things.

Start with feelings. Finish with facts.

Peace.

Be Like Leo

Be Like Leo

Ideas Are Not Precious

Ideas Are Not Precious